![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c250000ae13e18230.jpeg?ops=scalefit_720_noupscale&format=webp)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58f2500006813e1823c.jpeg?ops=scalefit_630_400_noupscale&format=webp)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter](https://pbs.twimg.com/media/DtmE9u1UUAA5bc-.jpg)
Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter
TechShu - #Mondayagencyfacts Just Do It is synonymous with Nike. Ad executive Dan Wieden borrowed the tagline from the Utah murderer Gary Gilmore's last words. When Gilmore was put before a firing
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg)